Beyonce Pink Britney - Pepsi Commercial

 

 

This commercial for Pepsi starring Beyonce , Britney and Pink i feel represents women positively , portraying them as the subordinated individuals breaking through to the dominant group. Although  in the initial stages of the commercial the three women appear to be subordinated , shown in settings with low-key lighting , 'sexy' costumes and enclosed spaces as though they are trapped in comparison to the shots of Enrique in high-key lighting and open settings , this theme is then juxtaposed showing the women as the characters in power.
The women are first shown to break the typical stereotype when they throw in their weapons and break into song , were in effect they are in control of the crowd in the stadium surrounding them shown by the crowd singing with the characters.
In the advert it appears as though the women are using their sexuality and femininity as a weapon instead of being suppressed by it , connoting that they have the power to use such features to control those around them.
The shot near the end of the commercial where Enrique "the ruler" is standing in front of a lion with a vulnerable expression on his face , shows the switch in the binary opposition within the advert (Women .vs. Men) as it contrasts with the final shots of the women who are drinking the product standing in a powerful stance. I feel that the advert is stating that women can receive the power from the product acting as a means of breaking through the patriarchal society.